Common licence or registration routes
- - SEC investment adviser registration through IARD and Form ADV
- - State investment adviser registration where SEC registration is not available or required
- - FINRA broker-dealer membership for securities transaction business
- - Dual adviser and broker-dealer models where facts support both
Individual application requirements
- - Investment adviser representatives may require state registration depending on facts
- - Broker-dealer registered representatives require firm sponsorship, CRD filing, exams, and registration
- - Chief compliance officer and supervised person controls are central for adviser models
- - Supervision and qualification exams matter for FINRA member firms
Corporate application requirements
- - Form ADV, disclosure brochure, compliance program, custody analysis, books and records, and annual amendments for advisers
- - FINRA New Member Application, supervisory procedures, personnel, systems, capital, and membership standards for broker-dealers
- - State notice filing or registration analysis where applicable
- - Clear separation between advice, brokerage, solicitation, custody, and fund management activities
Application journey
- 1. Classify the model as adviser, broker-dealer, private fund adviser, platform, solicitor/marketer, or hybrid.
- 2. For advisers, prepare IARD access, Form ADV Part 1 and Part 2, compliance program, custody analysis, and state notice filing or registration checks.
- 3. For broker-dealers, prepare FINRA Gateway access, Form NMA, written supervisory procedures, personnel, capital, clearing/custody arrangements, and membership interview materials.
- 4. Verify firm and individual records in IAPD and BrokerCheck after filing or approval.
- 5. Maintain annual ADV updates, amendments, supervisory records, and state filings.
Common bottlenecks
- - Broker-dealer issues hidden inside compensation, solicitation, placement, or transaction workflows
- - Custody, private fund audit, and fee deduction arrangements not fully analysed
- - Form ADV and brochure language that does not match real operations
- - FINRA NMA materials that are not substantially complete or lack operational evidence
Practical notes
Adviser capital rules are usually state-specific or tied to custody and other facts; broker-dealers face SEC net capital and FINRA membership expectations.
Timeline estimate: SEC adviser registration can become effective in about 45 days if complete; FINRA new member review may run up to 180 calendar days for substantially complete applications.
Practical difficulty: Very high
Firms needing access to US investors, US securities transaction business, or a US adviser footprint, with careful adviser versus broker-dealer analysis.
Watch-outs
- - Investment adviser and broker-dealer are not interchangeable labels.
- - State registration can matter even when the commercial plan feels national.
- - Compensation tied to securities transactions is often a broker-dealer red flag.